Thunderbolt Digital are a local digital agency offering quality services including web design and web development Surrey, and are always looking for ways to help our customers increase their online visibility and generate more leads. We pride ourselves in knowing the ins and outs of the industry, and are always keen to pass along our wisdom to those who wish to learn. So without further ado, here are Thunderbolt’s two tactics to succeed online!
One: Be Memorable
Shorter attention spans and a glut of new and exciting online content means that you need to be memorable in order to be successful in the current digitally-dominant age; whether users keep you in mind once they’ve scrolled past your social media posts or left your website can be make or break! Whether it’s your name, message, slogan, or design, you want something to stick in your audience’s mind, so that potential customers will look you up later, and can begin to familiarise themselves with your brand.
Two: Play on Emotions
One of the biggest motivators in consumers is fear, and many a marketing campaign has successfully played on the newest digital iteration of this – ‘fear of missing out’ or ‘FOMO’. This is most utilised by social media, and has users checking in multiple times a day to ensure that they haven’t missed anything in the short time they’ve been away. Making use of limited time offers, freebies, and discounts can not only play on an audience’s fomo, but can also lend your content an air of exclusivity, especially if used in conjunction with gated access.