Thunderbolt Digital are a local web design Surrey agency offering expert services including web development, social media marketing, content creation, search engine optimisation (SEO), hosting and more. As a digital agency that creates custom content for our clients, we always want to make sure that our efforts are both efficient and worthwhile, something which many seem to question about custom content and content marketing.
With the rise of ad blocker apps, not to mention users developing the ability to simply ‘tune out’ and ignore more old-fashioned forms of advertising, it’s no surprise that we’ve seen an increase in content marketing over the past few years with companies looking to reach their target audiences in a much more organic way than before.
This infographic from Captora reveals that half of consumer time online is spent engaging with custom content, and 61% of consumers are more likely to buy from companies that generate custom content than those who do not. It should come as no surprise that customers are more likely to trust and engage with brands who provide them with quality content, but this is something that can be overlooked by man, who simply see content creation as fluff or a waste of time.
Custom content is definitely worth investing in, so long as specific parameters are set; only a reasonable amount of time and money should be spent on creating custom content, and a realistic budget and timeframe should worked out before any projects are started. Thunderbolt Digital personally recommends that a variety of content should be created but one or two areas should be focused on, such as blogs, videos, infographics or case studies (for example).