In recent years, UI designers have put themselves under a considerable amount of pressure to create better interfaces for users. However, in an ever-evolving landscape, many designers struggle to keep up to date with the latest trends and technologies. That being said, here are a few tips to improve user experience in 2022 brought to you by a Surrey marketing agency.
Animated Logo Design
In 2022, online brands need to get creative in order to stand out. One great way to do so is to incorporate animated logos to your website. But what’s the benefit? Firstly, these attract attention which in turn builds brand awareness. Secondly an animated logo design will improve your SEO as Google gives preference to dynamic content.
No More Scrolling
In 2022, scrolling will become uninspired and boring. A better way to get attention is with storytelling. This is a form of narrative that can be presented on both page and in an app. With this technique, you can design a website where each scroll illustration, font and snippets, and other features come to life.
Storytelling on your website is what will make users actually bother to read your content. You can make users excited with dramatic texts. In 2022, users do not want to read pages stuffed with information that is useless to them. For this reason, we highly recommend implementing storytelling into your UI design.
Data
In order to make a great company website in 2022, avoid being generic. Too often people will tell users “We provide bespoke solutions…”. Expressions such as this are used by almost every company online and don’t convey much about your brand as a whole.
Alternatively, by being more factual, including details about your clients, location, users can get a better idea of what your business is about. If you have a lot of data to share, make it entertaining.
Furthermore, teams design websites to make information simpler for readers to perceive by removing complex datasets.
Many Designers will also visualise data to keep people’s attention. It’s important to note that complex information is often ignored as readers are trying to save their time and are likely to use the scroll button.
Summary
Trends in UI and UX design are often evolving and new ideas are constantly being introduced. It’s easy to fall behind or feel overwhelmed by these changes. However, there are some simple steps you can take that will help your UI design in 2022. By implementing ideas such as story telling into your UI design, you can make your website stand out from all the rest. Additionally, by removing complex datasets, you can improve the user experience on your site.
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