How To Improve SEO On A Shoestring

SEO has been, and still is, very important for small and big businesses alike. All companies spend time trying to climb the ranks of Google. Thankfully, there are many ways of increasing your Google ranking and website views without spending a small fortune. Our marketing agency Surrey team wants to show you how to improve SEO on a budget.

Before we dive into how to rank, let’s look into how Google analyses and ranks pages:

The Meaning

The person’s intent for starting a search and how that matches up with the most helpful content.

The Relevancy

The relevancy between the search query and the content on a particular page.

The Quality

The quality of the content is based on signals such as authority, trustworthiness, and expertise.

The Usability

The usability of the website such as page loading speed and responsiveness.

Improve Your SEO With These Tips:

Do Your Keyword Research

Before you begin optimising, keyword research should be done. Find keywords that you want to rank for, using tools such as SE Ranking (https://seranking.com/position-tracking.html). This is also a good time to see where your competitors rank for your chosen words.

Optimise for Google

Since Google has a whopping 91.54% of the market share, it makes sense to hone in on optimising according to them. Finding a marketing company that understands the techniques used to climb the search ranks is vital.

User Experience Matters

Search engines prioritise websites that offer a positive user experience. Improve your website’s loading speed, optimise images, and ensure mobile responsiveness. Google’s PageSpeed Insights (https://pagespeed.web.dev/) and GTmetrix (https://gtmetrix.com/) are free tools that can help you identify areas for improvement in terms of site speed.

Secure Your Websites

Switch to HTTPS to secure your website. Google has stated that secure websites are favoured in search rankings. This can be especially important for e-commerce and sites handling sensitive information. Although it costs, it is a worthwhile investment for improving SEO and website security.

Focus on Technical SEO

Address the technical aspects of your website. This includes optimising crawlability, fixing broken links, and improving site speed. Create and submit a sitemap to search engines. Our SEO team recommends using robots.txt to guide crawlers efficiently.

Content is King

Creating high-quality and engaging content is one of the most powerful ways to improve SEO. Invest time in crafting content that addresses your audience’s needs and concerns. Regularly update your blog with informative articles, how-to guides, and industry insights.

Optimise Where You Can

Optimising on-page elements is an important part of SEO. Ensure that your title tags, meta descriptions, and headers incorporate relevant keywords. Utilise descriptive and keyword-rich URLs for your pages. Implementing these requires minimal resources but can positively impact your website’s rankings.

Build Backlinks

While building backlinks is essential for SEO, it doesn’t have to be an expensive process. Focus on creating valuable, shareable content that naturally attracts links. Use social media platforms, collaborate with industry influencers, and participate in online communities. This will quickly increase your website’s visibility and earn backlinks.

Use Your Socials

Social media provides an opportunity to share and promote your website content. It allows Google to gather information on social signals. This happens when users engage with your content by liking, sharing, or commenting. This in turn indicates relevance and credibility. Using social media can be a completely cost-free strategy for improving your SEO.

Stay up-to-date with SEO News

SEO is an ever-evolving field, and staying informed about industry trends is crucial. Follow SEO blogs and attend webinars to keep on top of the latest developments. Adapting your strategy based on changes in algorithms can give you a competitive edge.

Contact Us – Marketing Agency Surrey

Improving SEO on a shoestring budget is entirely possible. It can be achieved with strategic planning and a focus on SEO principles. Invest time and effort in keyword research, content creation, and on-page optimisation. This will enhance your website’s visibility and attract traffic without straining your finances. If you want a reputable marketing agency to help you improve your website’s SEO, we are here to help. Call us today on 01252 413757, email us at howdy@wearethunderbolt.com, or visit our website to find out more about our SEO services at www.wearethunderbolt.com/seo/.