In recent years, digital marketing has evolved at a rapid pace. As a team of marketing specialists and web designers Surrey, we have seen how the pandemic has only fast-tracked this evolution. People are becoming more likely to consume information and make purchasing decisions via mobile and smart devices. However, in this ever-changing environment, it’s easy to hit roadblocks. In this article, we will list a range of digital marketing roadblocks and how they can be avoided.
Prioritising Short-Term Success over Long Term Results
There are a number of short-term decisions you can make within your marketing strategy that will be of detriment to your long-term growth. For instance, new digital marketers may opt to build websites with cheap plugins to save cash, not accounting for the long-term benefit of spending money on a professional high-quality website.
Not Committing to SEO
Google is the most popular search engine online. When people search online they rarely make it past the first page, making it essential to acquire these prestigious positions. The best way to do so is with SEO (Search Engine Optimization). You should be sure to have a keyword strategy and a way to monitor monthly performance in order to strategically work your way to these top positions. It’s not a fast process, which is why it’s important to be patient and allow time for your pages to rank higher.
Bad Email Marketing
Email marketing is often overlooked amongst marketing professionals in terms of its utility. It can be a great way to communicate with your customers and share products and information that is useful to them. Although it isn’t necessary to email your customers daily, a weekly or monthly newsletter can be a great way to keep your business fresh in the mind of your audience and increase sales.
Bad First Impressions
First impressions are of great importance when it comes to digital marketing. Within a matter of seconds, visitors to your site will decide whether or not they will stay. This is why aspects such as colour, font and imagery are so important. Additionally, if your website does not accurately or clearly reflect your brand and the service you provide, customers will look elsewhere. For this reason, it’s important to get these aspects right from the get go.
Bad Social Media Strategies
Having inconsistent, sporadic or infrequent social media posts will hugely damage the reputation of your company. You’re shooting yourself in the foot and missing a huge opportunity for sales by not engaging on social media on a regular basis. At a minimum, you should aim for at least one post a week in order to keep your brand fresh in your audience’s mind.
Summary
As we have now covered, it’s easy to find yourself at roadblocks within digital marketing. Failure to overcome problems, such as inconsistent social media presences and poor email marketing, you limit the potential for success within your campaigns. As a team of digital marketing experts and web designers Surrey, we understand the implications of having an unstructured or poorly planned digital marketing strategy. Read more of our blogs for more top tips regarding digital marketing and web design.
Contact Us – Web Designers Surrey
As an award-winning team of enthusiastic and professional digital marketers and web designers Surrey, we’re confident in our ability to help you with your marketing endeavours. We’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 413757 or email howdy@wearethunderbolt.com – we look forward to hearing from you.