Why You Should Start Digital Marketing

As we progress into the new technological age, business strategies and trends are changing rapidly. Implementing a digital marketing strategy is one of the best and most effective decisions your company can make. As a result, you are able to advertise your products or services to people across the globe! This article written by our will cover why you should look into digital solutions to help your business grow. As a leading digital marketing agency in Surrey, our experts know exactly what could help your business within its industry scale and grow. Why not get in touch with our team on 01252 413 757, or fill out a contact form to enquire.

 

What Is Digital Marketing

In short, digital marketing is ‘achieving marketing objectives through applying digital technologies and media’. This objective could be achieved by setting up a new website, running paid advertisements on Google, building a social presence or creating a mailing list to name a few. Regardless of the industry that your business sits in, there are multiple digital solutions that could help you have your best year in business.

 

The Importance Of Marketing Online 

Digital marketing helps you reach audiences from all corners of the globe. With 1.62 billion users using Facebook daily, imagine what advertising your business could achieve? You can also tailor who views your ads using detailed targeting settings. This allows you to narrow down your target audience. One of the best benefits of digital marketing is the analysis capabilities. Unlike physical marketing where it can be hard to learn from your audience or gain their insights, digital marketing allows you to track how long users spend on your website, what they look at and how many users convert, sign up and more. The possibilities are endless with a strong digital marketing strategy. Learning from this data will allow you to hone in on your ideal customers and advertise to them in a personalised way.

 

Cost-Effectiveness

In comparison to physical marketing, digital marketing allows you to track campaigns you have running daily and how much you are spending on them, unlike  a billboard that has a standard rate and no data feedback. 

Another benefit of transitioning into the digital world is flexibility and control. Let’s say you are running some ads on Google and they are not performing as well as you’d like, you could pause the campaign and focus on creating an effective email marketing strategy to attract and retain customers. Digital marketing strategies allow you to continuously pivot to ensure you are not wasting money.

 

Opportunities To Outrank Big Competitors 

If you own or work for a small business it’s difficult to gain customers searching for your service or product. This is due to larger competitors having huge marketing budgets and recognition. However, using digital marketing strategies may give you the chance to outrank these larger companies. Search engines don’t rank businesses based on their popularity or fame. In other words, rank them mainly based on certain keywords and high-quality content. Or perhaps advertise your products or services through Google advert campaigns. This allows you to take the top spot when a user searches for something relevant to your business. 

 

Contact Us – Digital Marketing Agency Surrey

Here at Thunderbolt, we have an experienced team of web developers and designers that can help your business excel, providing great engagement for your business. As a leading digital marketing agency in Surrey, we provide the results your business deserves. If you have any questions or would like more information, we’d love to hear from you. Get in touch by calling 01252 959795 or emailing us at howdy@wearethunderbolt.com – We can’t wait to hear from you!