Should Your Business Be on TikTok?

In the ever-evolving landscape of social media marketing, businesses are continually seeking platforms that offer the most significant return on investment.

TikTok, a platform that has seen exponential growth since its inception, has become a focal point for brands aiming to engage with a young, dynamic audience.

As a leading social media marketing agency in Surrey, Thunderbolt Digital is well-placed to help you understand which social media platforms will get the best return on investment for your business.

In this blog, our team will guide you through the potential benefits of integrating TikTok into your online marketing strategy.

The Rise of TikTok in Social Media Marketing

Since launching in the UK market in 2018, TikTok has rapidly transformed from a niche app for lip-syncing videos into a cultural phenomenon.

Unlike other social media platforms, its unique algorithm promotes content based on user preferences, allowing even small businesses to achieve viral success without a massive following. This democratisation of content has made TikTok an attractive platform for brands looking to increase their visibility and engagement.

Research shows that 40% of the UK population – roughly 27 million people – actively use TikTok, and the platform is expected to continue to grow.

Users also spend significantly more time on the platform than on any other social media app, averaging 49 hours and 29 minutes per month. For comparison, the second-most used platform, YouTube, sees an average of 19 hours and 10 minutes per month.

With such a highly engaged audience, TikTok presents a unique opportunity for businesses to connect with potential customers.

Its emphasis on short-form video content also allows brands to showcase personality, tell compelling stories, and build strong customer relationships through creative and interactive marketing. Whether through organic content, influencer partnerships, or paid advertising, TikTok offers a powerful way to drive brand awareness, engagement, and even direct sales.

Benefits of TikTok for Businesses

1. Reaching a Younger Demographic: TikTok’s user base predominantly consists of Gen Z and Millennials, making it an ideal platform for businesses targeting these age groups. Engaging with this audience can foster brand loyalty and long-term customer relationships.
2. Authentic Content Creation: The platform thrives on authenticity. Brands that showcase genuine, behind-the-scenes content often resonate more with TikTok users, leading to increased trust and engagement.
3. Enhanced Brand Awareness: Viral challenges and trends can catapult a brand into the spotlight overnight. Participating in or creating challenges can significantly boost brand recognition.
4. Cost-Effective Advertising: Compared to traditional advertising channels, TikTok offers a more affordable way to reach a vast audience, making it especially beneficial for small to medium-sized enterprises.
5. Direct Sales Opportunities: With features like TikTok Shop, businesses can sell products directly through the app, streamlining the purchasing process for consumers. This integration has been particularly successful, with brands reporting substantial sales during live shopping events.

Is TikTok Right for Your Business?

While TikTok offers numerous advantages, it’s essential to assess whether it aligns with your brand and marketing objectives. You should consider a number of key factors, including:

Your Target Audience

If your primary audience is under 35, TikTok could be a valuable platform. However, with its growing user base, businesses targeting older demographics may also find success.

Content Style

Brands that can produce engaging, authentic, and creative content are more likely to succeed. If your business can create humorous, educational, or trend-driven videos, TikTok could be a great fit.

Industry Relevance

Some industries naturally thrive on TikTok, such as fashion, beauty, fitness, food, and entertainment. However, even traditionally “serious” industries, such as finance and healthcare, have found success by creating informative, engaging, and relatable content.

Competitive Presence

If your competitors are already on TikTok and gaining traction, it may be time to establish your own presence. Understanding how competitors are using the platform can provide valuable insights into what works in your niche.

Resource Allocation

Maintaining an active TikTok presence requires time and creativity, so make sure that your team has the resources to produce regular content (or a social media marketing partner who can do so for you). Consistency is key, and having a dedicated strategy will help maintain audience engagement.

Partnering with a Social Media Marketing Agency in Surrey

Navigating the nuances of TikTok can be challenging. Partnering with a professional social media marketing agency like Thunderbolt Digital can provide the expertise and strategic insight needed to maximise your brand’s presence on the platform.

Why Choose Thunderbolt Digital?

• Local Expertise: Based in Surrey, we understand the local market dynamics and can tailor strategies that resonate with your target audience.
• Proven Track Record: Our award-winning team has a history of delivering transformative results for clients across various industries.
• Comprehensive Services: From content creation to campaign management, we offer end-to-end solutions for your social media marketing needs.

Optimise Your Social Media Marketing Strategy

Incorporating TikTok into your social media marketing strategy can offer substantial benefits, from reaching a younger audience to boosting brand awareness.

However, success on the platform requires a well-thought-out approach and consistent effort. By collaborating with Thunderbolt Digital, a leading social media marketing agency in Surrey, you can ensure your business leverages TikTok’s potential effectively and authentically.

Ready to elevate your social media marketing? Contact us today to discover how we can help your business thrive in the digital landscape.