When searching for online marketing in Guildford, you’ll know doubt have come into contact with digital marketing experts who seem as though they are speaking another language when it comes to SEO! Digital marketers can get so caught up in their work and use the terms so often, that they may not realise that they’re confusing people with their jargon. Here at Thunderbolt, we know how important it is to understand our clients, and vice versa! That’s why we’ve compiled a list of four digital marketing terms to help you learn the SEO language!
SEO
The easiest way to understand the many words associated with SEO, is to actually get to grips with what SEO stands for! Search engine optimisation, otherwise known as SEO, is the process of optimising your website in order to rank higher in Google search results. It’s important to get your website ranking as high as possible for the search terms that you’re customers are typing in so that you can improve traffic to your site, increase leads, and boost sales!
Alt text
Simply, alt text is the text that is shown when an image cannot be shown on a website. Visually-impaired readers using a screen reader will be able to understand what the image on the page is showing if it includes alt text. Including keywords within your alt text is also great form for SEO!
Keyword density
Keyword density is the number of times a specific word or phrase appears in your text. Keyword density has an effect on SEO, so it’s important that you calculate how many keywords there are. A good keyword density in the digital marketing industry is anywhere between 0.5% – 2.5%. So, in a text of around 300 words, you would expect a keyword to appear around 3 times throughout the text. As experts at online marketing in Guildford, we focus on keyword density in every blog we write. Can you figure out which keyword we’ve been using in this blog?
Meta description
A meta description is a short summary of a blog or page, and its used mostly by search engines, who will crawl the meta description for the key phrase that the user has type into Google. A good meta description will be between 140-156 characters, include the keyword, and include a call-to-action at the end!