On Page and Off Page SEO – What’s the Difference?

Often when you search on Google, it’s expected that what you’re looking for will appear on the first page. This is why so many businesses aspire to make it to, and stay at, the top of search engine results. Being in this position makes it much easier to attract customers to your business. SEO is an essential tool to help maintain prominence on search engine results pages. It can be split into two categories; on-page and off page SEO. As a team of Surrey web design specialists, we have written this blog to help explain the difference between these two important terms. 

On-Page SEO 

On-page SEO refers to the things you do on your website in order to improve the sites’ position on search engine results. It includes factors such as keywords, HTML tags, page titles. It also refers to whether your website is mobile-friendly – a factor that is immensely important for SEO in 2022. 

On-page SEO helps to ensure that search engines such as google can crawl and index your website and its pages. 

Additionally, it involves techniques that improve the experience for users visiting your site. This is because Google prioritises user experience when deciding the position of your website. 

Off-Page SEO 

Off-page SEO refers to a collection of tactics and strategies that are used to promote your content on third-party sites across the web. Alternatively to on-page SEO, off-page SEO focuses on getting your site, company or brand, discussed on another website. It includes factors such as backlinks and social media. 

Social media, one aspect of off-page SEO, is important as a channel to promote your site online. It helps people to find and engage with your company. It also assists in reaching new customers in an easy and effective way. 

Final Thoughts

We have now covered what’s included in both on-page and off-page SEO and what makes them differ. However, it’s important to remember that a good SEO strategy is not about picking between the two. A good SEO strategy combines elements of both on-page and off-page SEO.

Get In Contact – Web Design In Surrey

As a team of specialists for web design in Surrey, our in-house team can help take your online marketing a step further. If you’re interested in working with us, or have any enquiries regarding your own SEO, please don’t hesitate to get in touch. For more information give us a call on 01252 413 757 or email us at howdy@wearethunderbolt.com – we are always happy to help.