How Can PPC Help Your Business?

Every business is constantly developing itself in order to stay the best. New ideas and new approaches, or techniques. If you haven’t tried PPC before, where have you been? It’s a great marketing technique that can result in huge conversions for our company. As a PPC agency in Surrey, here’s a rundown of how it can help your business:

 

What does a PPC agency do? 

PPC means pay-per-click. It is a type of marketing that is used on either Google or Bing. It isn’t as expensive as you might think, as you are only charged when someone actually clicks on your ad. A PPC agency like us in Surrey uses it for our clients as It can be very effective due to high numbers of impressions. You have to admit that you’ve used Google today haven’t you? How many ads did you see? LOADS! 

 

Is Social Media Advertising also PPC?

Yes it is, but many PPC agencies refer to them separately. Strictly speaking PPC refers to any type of pay-per-click advertising and can include anything from Amazon to Facebook advertising. However, in practice marketing agencies typically use PPC to refer to advertising on search engines, such as Google, Bing and Yahoo. 

 

Getting you seen- how a PPC agency in Surrey does it

PPC is a great way to get your brand and products seen. You can target your ads to do specific things. Whether you want them to gain you awareness, more traffic to your site, or more conversions, Google ads can achieve this for you. 

 

Turning views into conversions- a PPC agency’s in Surrey’s goal

So how does PPC work? Well it isn’t something we can explain very easily, there are layers to how it works and it is hugely dependent on the industry and what has been done previously in terms of ads. But what a PPC agency in Surrey would do is create ads that are tailored to your needs. Then monitor them accordingly, optimising them when necessary with new keywords, negative keywords or copy changes. Through this method we can work towards getting the level of leads you need. 

Tracking what works 

PPC is paired with Google Analytics & Tag Manager, this tool allows you to track what happens on your website. From the number of visitors, return visitors, the bounce rate and what pages they went on. It allows you to see where the problems are on your site and if your ads are working. Your business can greatly benefit from this as it allows a PPC agency in Surrey like us to amend your ads to get the results you want. 

 

Contact us – PPC Agency Surrey

Thunderbolt Digital is an award-winning digital marketing agency in Surrey. We’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 413757 or email howdy@wearethunderbolt.com – we can’t wait to hear from you.