Taking On A New Marketing Client: Where We Start

Every agency is different. We all use different techniques, specialise in different areas, and tackle problems in different ways. When it comes to taking on a new client, we want to make it clear how we operate as a agency specialising in digital Marketing Surrey. 

Search Engine Optimisation (SEO)

Search engine marketing (SEO) is a ‘slow burn’. We start by looking at the current rankings of your website, then consider the keywords that you already rank for. 

When considering the best keywords to target, we look at:

• Relevance
• High, medium or low search volume
• Level of competition for keywords

We pick the best keywords and approve blog titles with you. We generally write between two to four blogs per month for our clients and we optimise every blog for keywords. We ask you to approve the blogs before we optimise on the back end of your website and publish them.

We also handle backlinks, data highlighting as well as off and on page optimisation of your website. We optimise the metadata on your site and review regularly for best results. 

Pay-Per-Click (PPC)

We ask you for access to your PPC account, as well as your Google Analytics. This is so that we can take a look at what methods you have used previously, and allows us to see what has and hasn’t worked for your business in the past. From here, we discuss your goals and set objectives and ad spend budget. 

To create your ads, we start with keyword research and find the best keywords to target. We focus on keywords that would lead to the most relevant traffic landing on your site, not just driving any traffic to your site. Once Google and our client approves the ads, we set them live. We continually update and monitor your ads for the best results. 

Social Media Marketing

For social media, we start by auditing your existing social media channels. We look at your performance in ads, as well as your level of engagement to organic posts.

We then make a content calendar for the next few months. This allows you to see our vision for your social media. We populate this with the organic posts and ad campaigns we’ll create. 

From this, you can approve the copy, creatives and hashtags that we intend to use. We make sure to have regular updates on performance and ensure that our efforts are within your brand guidelines. 

Contact Us – Digital Marketing Surrey

Thunderbolt Digital is an award-winning digital marketing agency near Guildford with in-house web designers. We’re only a phone call away from improving your web design or online marketing campaign! In addition, Get in touch today by calling 01252 413757 or email howdy@wearethunderbolt.com – we can’t wait to hear from you.