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Which Ad Platform Is Right For Your Business?
As a web agency in Surrey, we offer a host of digital marketing services to help your business grow online. One of our most popular methods is PPC, which is paid search adverts that show your products to a target audience. If you’re thinking of using paid search to get more conversions, do you know which platform is the best for your business? We explain everything in this blog.
Google Ads
Google Ads are the paid listings you see when you search for something on Google. You can the ads apart from the organic listings because it will have a tiny green box to the left which says ‘Ad’. You’ll usually see 3 or 4 at the top or footer of the listings.
- Who uses it?
Pretty much all demographics tend to use Google. Google has over 70% of the market share compared to other search engines like Bing and Yahoo! So it’s entirely worth advertising on Google as that’s where the majority of web traffic goes to search.
- Does it suit your product?
Google Ads is a great platform to reach customers who are actively searching for products or services like yours. For example, if you’re looking for a web agency in Surrey you’ll probably go straight to Google to do some research.
Customers searching in Google are almost ready to buy – they’re researching now because they are considering a purchase in the near future.
Facebook Ads
Facebook Ads aren’t as popular as they were a few years ago, but there’s still brilliant opportunities if this reaches your demographic. You’ve probably seen these ads appear in your Facebook feed every few posts as you’re scrolling.
- Who uses it?
It’s quite well-known now that Facebook is heavily represented by the older generation. Facebook is generally used by all age groups, but it’s the top platform if you want to reach the older generation.
- Does it suit your product?
Advertising on Facebook is one of the best ways to build brand awareness. One ad here, one ad there and soon your target audience will start to recognise and remember your brand!
You can start a campaign to gradually introduce your product to potential customers, improve brand awareness, and gain conversions!
Compared to Google, customers usually aren’t ready to buy at the time the spot your ad. This is the beginning of the customer journey, and Facebook offers a better opportunity to garner interest in your product and become an option when they’re finally ready to make a purchase.
Instagram Ads
Instagram works in a similar way to Facebook when it comes to ad placement (Facebook owns Instagram so this isn’t surprising) and you can place ads in people’s Instagram feeds.
- Who uses it?
Instagram has over 600 million monthly users, with 14 million of these in the UK. This platform is mainly used by the younger generation, with 90% of the users aged 35 and under.
- Does it suit your product?
Instagram is one of the best social platforms if your business offers a product works well visually or promotes an aspirational lifestyle.
Like Facebook, Instagram users usually don’t have a high purchase intent like Google users. People are mainly on Instagram catching up with their friends photos from the day, so it can be tricky to divert them to a purchase when they’re in the Instagram state of mind.