As your resident web design Surrey experts, Thunderbolt Digital are always looking for ways to improve our design process, as well as help our clients keep their sites up to date and sufficiently enticing to potential customers. We’re often asked what can be done to a website to help increase conversion rates, and whilst there’s no one-size-fits-all answer, there are definitely some common features that often need some attention to help kickstart things! Our web design Surrey department recommend you remember to bear in mind…
First Impressions
Your landing page is essentially your online shop window, so bear this in mind when finalising composition and content; the product or service that you offer should be immediately clear to the cursory viewer, as well as being pleasing to the eye. Remember, ugly websites don’t leave a good impression and can lead to potential customers leaving in disgust!
Respect the Fold
Content that appears below the fold of your web page has the potential to be not seen at all if the viewer doesn’t choose to scroll down. To counter this, make sure that everything above the fold is vital information (such as contact details or special offers) or acts as either a hook or incentive to keep users scrolling down further.
Simplicity
One of the biggest boons to any website is easily visible information and contact details; it’s a bad idea to make your visitors work too hard to find out more about you, as they might not think it’s worth the effort. Good design facilitates good UX (user experience) and the use of certain colour schemes or menus can make things much easier for visitors to find their way around, contact you or buy from you.
Establish Trust
A key motivator in purchasing decisions is trust, which can be seen in the fact that 79% of users are more confident about online purchases if they can see a site is secure, and 88% of people would avoid a website that displayed a security warning. A good step towards becoming trusted by your potential customers is by acquiring a SSL certificate, and this can be enhanced further with portfolios, case studies, testimonials and awards received by your company.