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The importance of building a social media following
A social media following can benefit your business in a multitude of ways. From exposure, to customer loyalty, to working with influencers and converting more sales, having a strong presence can elevate your business to the next level and create a bond of trust with customers.
As a full-service marketing agency in Surrey, Thunderbolt knows the importance of extending your reach via social media, and can help you in your endeavors to grow your social following.
Here’s a run down as to what a social media following can do for your business;
Customer loyalty
There is a study that found that when exposed to a business seven times over multiple platforms, a customer’s loyalty can change from one brand to another. It is this that you should aim for when building a following, your product needs to be in front of your target audience as much as possible.
To do this it is wise to utilise a multi platform campaign, this means utilising multiple marketing channels, for example, social media and SEO. A multi platform campaign will ensure that your business is visible in as many areas online as possible, increasing your credibility and therefore your leads.
Brand exposure and opportunities
A social following is a vital way to get the word out about your brand. With features such as sharing and resharing, you can spread messages very effectively and quickly, and gain interest in your brand without pushing your product onto anyone. It is simply a space to showcase what you do!
Another way to gain brand exposure is to work with influencers who have relevant cause to support your business. If they have a larger social media presence it will greatly benefit the credibility of your product or service and in turn increase your following more which will generate more opportunities – the process coming round in a full circle.
A large social media following can open up more opportunities for you, including promotion, sponsors and features on large pages relevant to your business. This will help your products be seen and remembered, which is crucial to a successful business.
A further and more diverse reach
If you find that you are not reaching who you want to reach or gaining enough leads, social media channels are a great way to encourage more interest and interactions from a wider playing field. Diversifying your reach can really help your business to reach new heights, and this can fully be achieved through a large social following.
To diversify your reach, try to interact with posts, hashtags and brands that are relevant to your target audience. You can target your audience based on a variety of things including their gender, language, geographic area, their interests, keywords they use and more.
An engaged audience
An engaged audience will do wonders for your online presence and will help you stay relevant within the industry.
However, an important thing to remember when building your social media following is that you cannot target everyone. It might be tempting to be as general and broad as possible to reach a ton of people, but marketing doesn’t work like this.
It is really important to pin down who you are actually trying to target, because these people will be interested in your product and will follow along the journey, boosting posts by engaging and sharing to others they know who are interested.
A large social media following with a small post engagement rate shows that you are not targeting the right people who will take notice of your product.
Unsure where to start?
If you are unsure where to start when it comes to building your social media following, we would always recommend working with a marketing professional to ensure that your efforts are fruitful and on brand. As a leading digital agency in Surrey, we are experts at all things marketing, including social media, so we can help you bring your vision to life.
Get In Contact
Based in Surrey, our in-house team can help with your business endeavours. If you are interested in working with us or have any enquiries, please don’t hesitate to get in touch. For more information give us a call on 01252 413 757 or email us at howdy@wearethunderbolt.com – we are always happy to help.