As a top Surrey marketing agency, Thunderbolt Digital understand how important social media can be when used as a digital marketing tool for businesses. This is why the new Facebook layout, launching on the 23rd or 24th of August, should be a point of interest to any local business that uses Facebook to advertise. So, just what is Facebook changing?
Facebook is redesigning the pages of more than 80 million business to “make it even easier for people to interact with local businesses and find what they need most”. So, customers will be able to book an appointment at a salon, make a reservation at a restaurant, or view recent photos, upcoming events, and offers. Facebook is also introducing Stories on pages, so customers can get to know the people behind the business too.
Another improvement that will help local businesses is the redesign of the recommendations feature. Facebook is making recommendations more prominent on pages, so people can ask their local communities where to go, eat, or shop.
Additionally, users will now be able to browse a “Local” section in the app, alongside a new, stand-alone Facebook Local app, so customers can see which business are around them, which places are most recommended, and check out which events their Facebook friends are attending. There are more than 80 million small businesses on Facebook using its free business tools. So, if you’re a small, local business looking to tailor your marketing campaign to customers in the local area, then here at Thunderbolt, a Surrey marketing agency, we understand why!