A Small Business Guide to Building Social Media 

For small businesses owners, social media can be a powerful tool in its ability to reach and connect with audiences all at a minimal cost. Sites such as Facebook, Instagram and LinkedIn can be great tools when used correctly. As a top surrey marketing agency, we’ll provide you with some useful tips for small businesses in using social media successfully. 

Start with a Well Thought Out Plan 

The majority of us are very familiar already with the range of social media platforms accessible online. For this reason, there is a level of comfort for a lot of users when using these tools. 

However, as intuitive as it may seem, a good plan still goes a long way. Without a clearly laid out plan, you won’t know what the goals are you are trying to achieve. Thus, there will be no way of knowing whether you are getting a return on your investment. 

Here are a few tips for a successful social media plan: 

• Set social media goals and objectives – Use the SMART framework. This will ensure that your goals are specific, measurable, attainable, relevant, and timely.

• Research the competition – Look at how your competitors are using social media. Make notes of what is working and what isn’t for them. 

• Create a social media calendar – A social media calendar can be immensely useful to help you post the right content to the right social channels at a set time or schedule. 

Choose the Right Platforms 

It’s important not to make assumptions regarding where your audience spends their time online. Look at the statistics available to you online and make calculated decisions. For instance, different platforms will be more popular for different age categories. Facebook may be better for targeting older audiences whereas TikTok and Instagram may be more suitable for younger Gen Z audiences. 

Understanding Your Audience Better

There’s more to audience targeting than simply knowing the age range you are aspiring to get the attention of. Compile data regarding your current customers and use social media analytics to understand in more detail who your audience is and who is interacting with your brand. 

Summary 

By following these tips, you’ll be able to understand who your audience is as an SME and where to target them. This knowledge will help you to create a clear social media plan with clear goals that you can work towards. Small businesses should make the most of the modern digital environment, making the most of this cheap and simple way to communicate with audiences and drive revenue. 

Contact Us – Surrey Marketing Agency 

As an award-winning Surrey Marketing Agency  we can help with a wide range of digital marketing and web design needs. To take your social media marketing to the next level, get in touch today by calling 01252 413757 or email howdy@wearethunderbolt.com – we can’t wait to hear from you.