Marketing campaigns can be daunting and scary if you don’t know what you’re doing. But don’t worry; as a leading marketing agency in Surrey we know it’s simpler than you think. Here’s a short guide to put you on the right track:
Always Plan
Marketing Agencies in Surrey are well versed in knowing that a strategy can change everything. If you have a plan from the beginning, it makes everything easier. But what do you need to plan? The best way to sort everything out is to create a strategy spreadsheet. Determine your budget before anything else. Then look at your target audience, your best strategy for that audience and what form of marketing you are going to use. Are you going to use ads? If so, how are they going to look? What is the ad spend budget? Or is email marketing a better strategy for your product? These are all factors that you need to consider in your plan. A marketing agency will always carefully determine all of these factors before embarking on a new campaign. So trust us, it’s a tried and tested formula.
Know Your Target Audience
A campaign is extremely dependent on the target audience. Any marketing agency will attest to this; it can change the whole campaign. Depending on the age range, location and budget of your target audience, your campaign will need to be adapted. You’ll also need to test your target audience to ensure that you’re getting the most out of your money; you want to ensure that you’re getting a high click-through rate, while having a low cost per click. The best tool to use is Google Analytics; this can see where your traffic is coming from, so you can then focus your campaign around those areas.
Use a Variety of Styles
As a marketing agency used to working with businesses in Surrey we are used to doing a variety of campaigns so we understand the importance of tailoring campaigns to your product. If your target audience is under 20 years old then a social media campaign is a good idea, and targeting Instagram and Youtube may get better results than platforms with an older audience. An older generation will be different to target, using Facebook and LinkedIn instead.
It also depends on what you are trying to achieve with this campaign. Getting a higher rating on Google can be accomplished by using keywords in blogs to boost SEO rankings. Whereas increasing the traffic onto your website is more complicated. This may need a variety of approaches. PPC may be your best tack here, create Facebook and Google ads to target your audience. These will boost your traffic, and maybe even your sales too.
Contact Us
Thunderbolt Digital is an award-winning digital marketing agency & Google agency partner in Surrey, and we’re only a phone call away from improving your digital marketing campaign! Get in touch today by calling 01252 413757 or email howdy@wearethunderbolt.com – we can’t wait to hear from you.