It’s always essential for any digital marketing campaign to have the right set of tools in place. As a Surrey Marketing Agency, we can testify that having the right tools can help you to reach wider audiences, follow customers through their journey, make conversions and more! Let’s get into it. Here are 5 useful tools for your digital marketing campaigns.
Search Engine Optimisation
SEO (Search Engine Optimisation) is often a great place to start when planning any marketing strategy. One of the key benefits of search engine optimisation is that you can do it for free. Thus it is immensely useful for smaller sized businesses. There are a range of SEO tools online that you can use, ranging from keyword analysis, analytics tools such as Google Analytics and more.
Social Media Publishing
The modern world has become increasingly more digital. Social media marketing is a great tool in that it helps to increase brand awareness. There are a range of social media publishing tools online, such as Sendible, that will help you to easily schedule posts across a range of social media platforms.
Content Marketing – Blogs
Blogs are a great and easy method of increasing website traffic. It’s a digital marketing campaign necessity as it can help you increase sales, target specific clients and reinforce your brand. Content Management Systems, such as WordPress, make it easy to write and publish content for your website.
Page Insight Tools
It’s essential to make sure that your web pages and site is accessible and provides a good user experience. Search engines, like Google, will take factors, such as page, speed into account when indexing pages. For this reason, it’s important to have tools that you can use to check these factors. For example, tools like Page Speed Insights, will provide an overview of your website and any errors or improvements that can be made.
Summary
Having the right tools can be immensely useful in managing your digital marketing campaign. From social media scheduling tools, like Sendible, that can help you organise your social media marketing, to maintenance tools like Page Speed Insights, there are plenty of options available to you.
Contact Us – Surrey Marketing Agency
As an award-winning Surrey marketing agency that specialises in digital marketing and website design, we’re confident in our ability to help you with your marketing endeavours. We’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 413757 or email howdy@wearethunderbolt.com – we look forward to hearing from you.