Branding trends to look out for in 2021

Branding is forever changing and as a Surrey based marketing agency, we are constantly looking at the latest trends in order to keep projects up to date for our clients. Over the past few years, we have seen all sorts of branding moments pass and we pride ourselves on our ability to navigate this landscape for our clients in the best way that we can. Our marketing team is constantly honing their skills in order to deliver the best strategies to achieve goals within budget, over and above expectations. 

 

Surrey Marketing Agency – Branding Insights

What happened in branding in 2020?

In 2020 we saw big brands battle it out through the pandemic. We have seen marketing firsts with notorious competitors coming together to share a unifying message (hello Nike and Adidas). We have seen global juggernauts fall from their thrones (looking at you Victoria Secret) and we have seen the rise of the small independent business (hurray!).

The art of making a daring move has seen brands move from strength to strength as they harness the fastest growing trend to date – sharing authentic messages that relate directly to the consumer’s life. 

 

So, what will 2021 hold?

Solid Brand Story…

If we have learnt anything from 2020 it’s that the consumer landscape has changed. Brands that are thriving are harnessing the strength of their digital communities. They see the power of merging brand values with those of their target consumer. Having a solid brand story to tell will be key for success in 2021. We expect to see this trend continue to bloom and it will become more important than ever to really understand your unique brand identity and drive those messages home to your target consumers. Organic engagement will become king and we will see a greater strength in user generated content, where brands celebrate their customers and welcome them into their universe. 

 

Growth of small businesses

Small businesses will continue to grow in 2021, with people increasingly looking to their local community to source desired items. As a Surrey based marketing agency, we know the importance of supporting local business and we have the skills to support growth within this.

 

How can these trends work for you? 

Thunderbolt is proud to be an independent Surrey marketing agency at the forefront of these digital trends. We have built a team of specialists who are able to draw on their extensive experience to help our clients succeed. 

We are bold, we are knowledgeable and we are consistent in our efforts to deliver the best services to our clients. 

If you feel you could use our team of experts to help you craft your message and amplify your digital voice, please do not hesitate to contact us via the routes below. 

 

Contact us – Surrey marketing agency

Thunderbolt Digital is an award-winning digital marketing agency in Surrey. We’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 959795 or email howdy@wearethunderbolt.com – we can’t wait to hear from you.