The Importance Of Visual Content For Social Media Marketing

If you’re just starting out in social media marketing, or if you’re doing your business social media marketing yourself, it can sometimes seem a lot more complicated than it really is. There are so many things you can do when it comes to marketing, and you may not know where to start. As a digital marketing agency in Surrey, one simple suggestion we have is to focus on visuals. Here’s why:

Grab Your Audience’s Eye

How many times have you scrolled through Facebook or Instagram and only looked at the pictures? On social media, we have a very small attention span. Looking at large blocks of text is very unappealing as it takes too long. A picture truly is worth a thousand words. Using imagery allows you to pique the interest of potential customers and make them read on. It’s the starting point in their journey to purchase. 

Stand Out From The Crowd 

When you look at social media, what makes you stop and read an article? A cute animal? A funny joke? It’s always something a bit different. If every post on your feed is the same, you can get bored very easily. Make your posts different to make an impact on viewers. Why not use animations or even a video? Demonstrate the use of your product or make a big announcement about a sale. 

Variation

Try not to post the same things all the time. Having variety allows you to engage different audiences and experiment with what you are posting. This allows you to see what works best in terms of engagement and purchases. Having your entire social media identical can often cause your audience to tire of the same content. Try using videos or GIFs to change it up every now and then. 

The Results

What difference can using imagery in social media actually make? From a marketing perspective, it can change a lot. Organically, it can affect the engagement, number of likes and shares, to comments and the number of tagged people. For ads, it can make a dramatic impact on landing page views and conversions. If you’re lacking in any of these, why not give it a go? Change up your social media style, or add some variation. You’ll be amazed at the effect it can have. 

Contact Us – Digital Marketing Agency In Surrey

Thunderbolt Digital is an award-winning digital marketing agency in Surrey with in-house web designers. We’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 413757 or email howdy@wearethunderbolt.com – we can’t wait to hear from you.