What to Consider Before Choosing an Email Marketing Service

Email marketing in Surrey is one of the fastest growing online marketing methods, and the team at Thunderbolt Digital are fielding more and more questions about it from our clients. We know that businesses of all sizes are keen to get in on the action, but aren’t sure how to get started. Learning the ins and outs may take a while but the first thing you need to do is pick a service who will send out your emails for you. So, just what should you be looking for in an email marketing software?

 

Ease of Use

If you’re going to be dealing with email marketing yourself rather than outsourcing to a specialists at email marketing in Surrey, then you’ll want the software you pick to be relatively straightforward. The easier something is to use, the faster it’ll be for you to master it and actually see results with it.

 

Available Features

On the flipside, you may want to pick email marketing software with more features – it will be harder to use and will take longer to learn, but you may see better results with it. Software with features like templates, A/B testing, and multiple contact lists will definitely be more useful than those without, but some features aren’t needed depending on the staff and expertise you have to hand.

 

Data Analytics

Data is one of the most valuable resources to have when it comes to marketing, so this should be a pretty big factor in your decision. What data your email software chooses to record, and how easy to understand its reports are will make all the difference to your future email campaigns and their ensuing success. After all, you don’t know what’s working and what you need to fix without this feedback!

 

Security and Privacy Compliance

As a UK business, the email marketing tool you use will need to be GDPR compliant at the very least. Depending on what sort of data you aim to capture and handle, you’ll need to comply with different standards (such as HIPAA and ISO) and you should always check whether your chosen tool is in accordance with these.
If you’d rather leave the email marketing in Surrey to the professionals and have it all taken care of for you, then why not talk to the team at Thunderbolt Digital? We specialise in all kinds of digital marketing, and can help set up an email marketing campaign for your business that will really make your company shine. Talk to us today to find out more, simply email howdy@wearethunderbolt.com or give us a call on 01252 413757.