How The Brookwood Barn Co. Got a 3X Lead Surge with SEO & Smart Ads
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The Challenge
Having seen a downturn in website enquiries, the owner of The Brookwood Barn Co. was recommended to use Thunderbolt by a team member who had previously worked for another company that also used Thunderbolt.
The Strategy
Technical SEO Work
We carried out a full SEO audit, and made a range of technical SEO changes to improve load speed and help the site become more friendly for search engines.
Keyword Analysis and Targeting
Benchmarked existing rankings, identified keyword trends, and rewrote the entire website.
Rebuild Google Ads Campaign
We rebuilt the Google Ads campaign from the ground up, to focus on the most profitable postcodes, and specific intent keywords.
Social Media Consultancy
We worked with the client to align their social media strategy with their lead objectives.
Results at a Glance
- Improvements in rankings across target keywords resulted from technical SEO and off-page SEO efforts. Keywords such as “Oak Barns Surrey” and “Oak Buildings Hampshire” now rank in the top three positions on Google.
- Google Ads and Paid Social have worked together to deliver a multi-platform campaign, while Social Media, supported by Thunderbolt’s training, has provided a steady stream of leads for the business.
- The Brookwood Barn Co. Ltd generated a high number of leads in January, a key period for the business.
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