94 More Keywords in Month One from Technical SEO
The Challenge
JSD faced two primary challenges with its existing website. Firstly, the website’s design had become dated, failing to represent the company’s visually appealing clothing designs effectively.
Secondly, the website’s backend was not user-friendly, making it difficult for the team to update information and maintain a dynamic online presence. JSD recognised the need for a modern, visually appealing, and user-friendly website to align with its brand identity and meet customer expectations.
Key Project Highlights
Custom Website Design
Thunderbolt Digital’s design team worked closely with JSD to create a bespoke website tailored to the company’s unique requirements. The new website showcased JSD’s stunning workwear designs in a visually appealing and organised manner, providing an immersive experience for visitors.
Improved Usability
Recognising JSD’s need for easy content management, Thunderbolt Digital incorporated user-friendly content management system (CMS) for the new website. This allowed JSD’s team to efficiently update product information, images, and other content, ensuring the website stayed current and engaging and integrates with social media channels.
Digital Marketing Strategy
In addition to website development, JSD engaged Thunderbolt Digital for digital marketing assistance. Thunderbolt initiated a comprehensive digital marketing strategy, with a focus on SEO to improve the website’s search engine visibility. As part of the technical SEO efforts, Thunderbolt Digital conducted a thorough website migration and optimisation. Within the first month of launch, JSD’s keyword rankings saw a significant improvement: the number of ranking keywords increased from 360 to 456.
The Solution
JSD partnered with Thunderbolt Digital, an award-winning, full-service digital agency and Google Partner, to address these challenges.
Thunderbolt Digital’s web designers embarked on a project to design and build a custom website that would showcase JSD’s existing and contemporary designs but also help to promote their services to a wider audience through an ongoing, multi-platform digital marketing strategy.
