Full-Service Digital Agency Helps EchoMed to Win FSB South East Start-Up Business of the Year 2023
The Challenge
What Did We Do?
Thunderbolt started by creating a strong brand identity for EchoMed. When doing competitive research, we noticed that there was a lot of ‘NHS’ blue, selling to GPs. But a heart scan can be scary, so we realised that there was a way to disrupt the marketplace. We needed to get the message across, but in a way that wasn’t daunting to the privately funded, end user.
It needed a warmer, more friendly approach to design. We crafted a personalised logo, incorporating the ECG, a heartbeat and the heart itself, as well as a brand guidelines that represented their vision and mission.
We then designed a modern and user-friendly website that featured a clean layout, intuitive navigation, and informative content that explained the clinic’s services and benefits. To reach a diverse audience, we combined pay-per-click (PPC) advertising, SEO, and social media marketing into a multi-platform healthcare marketing strategy.
The Results
In less than nine months, Thunderbolt’s efforts helped EchoMed achieve outstanding results. The website and social media campaigns generated a significant amount of traffic and leads, resulting in bookings through PPC advertising.
EchoMed’s excellent services, combined with Thunderbolt’s healthcare marketing expertise, helped establish the clinic as a trusted and reliable brand in the health sector. This led to EchoMed winning the FSB (Federation of Small Business) South East Startup Business Award.
EchoMed’s success story continued as they opened a new clinic in Emsworth, Hampshire, attracting new patients. With the help of Thunderbolt’s healthcare marketing strategies, EchoMed is ready to achieve greater heights in the healthcare industry and continue to expand in the future!