Case Study: How a Digital Marketing Campaign Boosted Business Growth

Having a strong online presence for your business in an increasingly digital world is more than just an advantage – it’s essential. Regardless of the sector you operate in, or the products/services you offer, your business needs to be online. 

Thunderbolt pride ourselves on being a leading digital agency in Surrey, delivering tailored marketing strategies that drive business growth. Our portfolio of previous work is a testament to our expertise and commitment to helping businesses thrive.

In this blog, we will take a deep dive into a recent case study that shows how a digital marketing campaign helped local SME EchoMed to boost their business growth. 

Background: Understanding EchoMed’s Needs

EchoMed, a healthcare start-up business, approached Thunderbolt Digital with a clear vision: to establish private cardiogram clinics that could help people concerned about the early symptoms of heart disease in Farnham, Surrey, and Emsworth, Hampshire.

As a brand new company, EchoMed needed help from a digital agency in Surrey. The main goal was to establish an online presence within a highly competitive market and generate clinic leads. The target audience was comprised of local people concerned about their heart health. This included diverse demographics, ranging from young, active individuals to over 50s with health concerns. 

Once Thunderbolt had helped launch EchoMed by completing their branding, website design, and web development (which you can read more about here), we turned our attention to marketing. EchoMed required a comprehensive digital marketing strategy to boost their brand awareness and also drive significant business growth.

As a digital agency in Surrey with healthcare sector experience, Thunderbolt understood the unique challenges faced by EchoMed. Marketing within this space demands a careful balance of creativity, compliance, and strategic planning, since healthcare is highly regulated. So, we designed a campaign to position EchoMed as a thought leader in its field and generate measurable results.

Crafting a Tailored, Multi-Platform Digital Marketing Strategy

The marketing team at Thunderbolt believe that every business is unique. Therefore, each digital marketing strategy should be uniquely tailored. For EchoMed, we identified several key areas that needed attention:

1. Search Engine Optimisation (SEO): Even the most beautifully designed website is ineffective if it can’t be found by potential customers. Recognising this, we implemented a robust SEO strategy for EchoMed that focused on on-page and off-page elements. This involved optimising meta tags, headings, and content with relevant keywords – such as “echocardiogram Surrey” – while also securing quality backlinks.
2. Content Marketing: To establish EchoMed as an industry leader, we developed a content marketing plan that included the creation of helpful blog posts. These blogs had to provide valuable insights for EchoMed’s target audience, while also driving organic traffic to the website. To align our content strategy with SEO efforts, each piece of content was also optimised for search engines.
3. Social Media Marketing: Social media is a powerful tool for building brand awareness and engaging with customers. We identified the platforms where EchoMed’s target audience was most active and developed a social media strategy that focused on delivering consistent, high-quality content. Through regular posting, we were able to build up a strong brand presence through EchoMed’s social media channels.
4. Pay-Per-Click (PPC) Advertising: To complement our organic efforts, we also launched a targeted PPC campaign. This allowed us to quickly reach potential customers who were actively searching for medical device solutions. By carefully selecting keywords and continuously optimising ad performance, we helped generate bookings on EchoMed’s website.

Results: Boosting Business Growth

In the space of just a few months, the online marketing campaign for EchoMed had some key outcomes, including:

• Increased Website Traffic: Thanks to our digital agency in Surrey’s SEO and content marketing efforts, EchoMed saw a continual increase in organic traffic. This influx of visitors to the website translated into a higher number of potential customers engaging with the brand.
• Enhanced Brand Awareness: Our social media and content marketing strategies helped position EchoMed as a trusted and reliable brand in the health sector, with a strong online presence. 
• Improved Conversion Rates: The PPC campaign generated a significant amount of traffic and leads, and was continuously refined in order to keep costs under control and maximise ROI (return on investment) for the advertising budget. This resulted in more visitors interacting with the website and taking the desired action of booking heart tests from EchoMed’s range of appointment options.

Helping EchoMed Become an Award-Winning Business

The combination of EchoMed’s top quality services and Thunderbolt’s marketing expertise certainly paid off!  After the website launched, EchoMed was recognised for its excellence as a new business. With 45,083 new businesses set up in the South East of England across 2023 – which works out at 250 SMEs launched daily – the competition was stiff. 

EchoMed were therefore thrilled to be finalists in the Hampshire New Business of the Year Awards 2023, and to win FSB (Federation of Small Businesses) South East’s Start-Up Business of the Year Award 2023.

Why Choose Thunderbolt Digital?

At Thunderbolt Digital, we don’t believe in a one-size-fits-all approach. As a leading digital agency in Surrey, we take the time to understand your business, your industry, and your goals. This allows us to craft bespoke marketing strategies that deliver real, measurable results.

Our team of experts is skilled in all areas of digital marketing, from SEO and email marketing to social media management and paid advertising. We use the latest tools and techniques to stay ahead of industry trends. In this way, we ensure that your business remains competitive in an ever-changing digital landscape.

We also specialise in the healthcare sector, having created websites and/or provided marketing solutions for healthcare providers including SurreyGP, Halo Medical’s Halo Academy LMS, Helth, and Goldtech Care.

If you’re looking to boost your business growth with a tailored digital marketing strategy, Thunderbolt Digital is here to help. Our work with EchoMed is just one example of how we can transform your online presence. Whether you’re in healthcare, technology, retail, or any other industry, our team has the experience and expertise to help drive your business forward.

Need the Help of a Leading Digital Agency in Surrey? Get in Touch with Thunderbolt 

The success of EchoMed’s digital marketing campaign highlights the impact a well-executed strategy can have on business growth. With help from a premier digital agency in Surrey, you too can experience business growth like EchoMed.

Are you ready to take your business to the next level? 

Don’t wait, contact Thunderbolt Digital today to discuss how we can help your business reach new heights with a strategic digital marketing campaign.