More Relevant Enquiries From Google Ads After Taking Over The Account
The Challenge
Awesome Floor Restoration Ltd wanted to improve the quality and relevance of enquiries generated through Google Ads.
As a specialist trades business, it was important that their campaigns did not simply drive more traffic, but attracted people actively looking for the specific floor restoration services they offer.
The key challenge was to make the Google Ads account more precise, reduce wasted visibility, and ensure the campaigns were aligned with high-intent searches from potential customers ready to enquire.
Project Highlights
Google Ads Campaign Restructure
The Google Ads account was reviewed and restructured to better reflect the services offered by Awesome Floor Restoration Ltd.
By improving the structure of the ad groups, the campaigns were able to serve more relevant ads to users searching for specific floor restoration services.
Focus on Exact Match Keywords
A stronger focus was placed on Exact Match keywords to help improve the precision of the campaigns.
This helped ensure the ads were being shown to people searching for closely aligned services, rather than broader, less relevant terms that may not convert into quality enquiries.
Improved Lead Relevance
Following the changes, Awesome Floor Restoration Ltd saw a clear increase in enquiries through both the website enquiry form and telephone calls.
Most importantly, the client reported that the leads were much more relevant and closely matched the specific services they provide.
The Results
Awesome Floor Restoration Ltd partnered with Thunderbolt Digital to improve the performance and relevance of their Google Ads campaigns.
The work focused on restructuring the account, refining the ad groups, and using Exact Match keywords to increase the quality of traffic being driven to the website.
Rather than rushing into unnecessary changes, the campaign was approached strategically. The early performance improvements showed that the restructure was already having a positive impact, giving the team a stronger foundation for future ad copy testing and ongoing optimisation.
The result was a more focused Google Ads campaign that generated a noticeable increase in relevant enquiries and better aligned the client’s advertising spend with the services they wanted to promote.