Dream Big, Deliver Bigger: Adlår Goes National in 12 Months
Project Scope
Adlår Castra UK is a renewable heating solutions company that began as a local heat pump installer. With ambitious plans to expand nationally in a short timeframe, they partnered with Thunderbolt to develop and execute a comprehensive brand strategy, covering social media marketing, paid advertising, and performance tracking.
The Challenge
Adlår approached us as a regional heat pump installer with ambitions to scale nationally. Despite offering a high-quality service, the business faced low brand visibility outside their immediate area and limited lead flow from digital channels. Their digital presence lacked a clear strategy, and paid campaigns had not yet been explored effectively.
The Strategy
Strategic Positioning
We worked closely with Adlår to refine their positioning from a local service provider to a national renewable heating expert. This involved identifying high-opportunity regions and customer segments, allowing us to localise messaging while maintaining a cohesive national brand voice.
Lead Generation Campaigns
We launched a comprehensive digital advertising strategy focused on organic and paid on two key channels:
1) Social Media Marketing
Implemented highly targeted, paid social media campaigns across Facebook and Instagram using geo-specific targeting and lookalike-based audiences. We installed and configured the Facebook Pixel to track website visitors and build highly relevant audiences. This allowed us to serve lead generation ads to engaged users and optimise ad spend toward higher-intent audiences.
Combined with consistent organic posting with highly valuable information and brand-led content, we’ve enabled Adlår to hit a 30% CVR and their highest sales record to date.
2) Conversion Tracking & Optimisation
By integrating tracking tools, we monitored performance across all digital channels. We continuously refined campaigns based on real-time data, improving targeting, creative, and spend allocation.
Results at a Glance
- 10x increase in qualified enquiries and sales within 12 months
- Scaled from a regional to a national presence
- Improved ROI and reduced cost per acquisition through refined audience targeting and remarketing
- Strengthened brand credibility and recognition in competitive regions
Through a focused and data-driven marketing strategy, we helped Adlår grow from a local installer into a trusted national brand in the renewable heating space.
By combining smart geo-targeting, high-quality content, and conversion optimisation, we delivered scalable results that supported rapid business growth in a competitive sector.