Case Study:
Virtigon A Change In Branding For This Leading IT Infrastructure Company

Needing A New Look

Virtigon needed to make some changes to the way the business was being presented. Wanting to grow the amount of returning clients to bring in revenue, directors Niall and Chris knew that a new brand image with a corresponding website and long term marketing strategy was needed. This was especially important as the new business location in Germany meant appealing to a European market place was also crucial.

Originally Virtigon came to Thunderbolt interested in a new website & marketing. After hearing what our brand specialist Brooke and in-house designer James had to say, Virtigon made the decision to choose a new fresh look and explore what the brand could be.

Why Virtigon Chose Thunderbolt

The Virtigon team needed an agency partner that they could trust, and after carefully shortlisting agencies, Chris and Niall decided that Thunderbolt had the expertise, friendly-nature and problem solving skills that they needed for the project. Niall Davis comments “we needed a partner that we could trust to overcome any bumps in the road, and Thunderbolt was always open to communication when it came to getting our brand just right”

How Thunderbolt helped

After initial meetings, Thunderbolt booked Virtigon in for a half day Branding Workshop with brand specialist Brooke. The purpose of this workshop was to pin down what Virtigon wanted to portray and how this lined up with their long term goals; to reach more customers ( focusing on B2B) and to drive up marketing and stability as Virtigon expanded and grew.

The previous branding wasn’t fitting right, and Niall and Chris knew that it was time for a change after chatting with the team. Niall states “ We needed to level up, become more polished and start to reflect the growth we wanted to achieve”.

We Can Help Your Business - Surrey Marketing Agency

Niall comments on the experience “Thunderbolt really helped take our business up a notch, and showed us the importance of branding when it comes to reaching our highest potential. We feel as though we are in a strong position now for expansion and we are excited to see further results as marketing is implemented. We are pleased that we have found an agency that is honest and willing to work with us kept in the loop”

We take pride in being able to help businesses when it comes to a time to change. Our branding workshops and in-house designers are able to help bring your vision to life, or create a whole new one. For more of our branding work, take a look at how we helped rebrand Hound Systems.