Case Study:
Elphicks Department Store Branding strategy and website design.

Fresh new look for Elphicks department store

Logo Redesign

We recognized the need for a modern and visually appealing logo. Our talented graphic designers created a new logo that was sleek, fresh, and aligned with the department store’s identity while keeping a touch of nostalgia for loyal customers.

Color Palette and Typography
It was clear from the start that the team at Elphicks, Farnham wanted a fresh new look, while maintaining some of the core values and nostalgia that the long standing department store holds. That is why we chose to stick to their original color pallet and freshen up the typography instead with a newer more modern look.

"They shared our passion for creating a non-transactional website"..

Brand Messaging

Capturing the essence of a brand requires compelling and consistent messaging. Our expert copywriters crafted persuasive taglines and brand narratives that resonated with the target audience, enticing them to explore further.

Brand Guidelines
To ensure the brand remains consistent across all touchpoints, we created a set of brand guidelines. These guidelines serve as a reference for the department store’s team to maintain a uniform brand image in their marketing campaigns and communications.

Web development, helping established local businesses

In today’s digital age, a well-designed and user-friendly website plays a pivotal role in engaging customers and driving conversions. Our agency took a data-driven approach to create a new website that met the department store’s objectives. Here are some noteworthy aspects of our website development:

User-Centric Design
Understanding the importance of user experience, we designed a website that was intuitive, visually appealing, and easily navigable. By incorporating user feedback and best practices, we ensured a seamless browsing experience for customers.

Mobile Responsiveness
With a significant portion of web traffic coming from mobile devices, it was crucial for the new website to be fully responsive. Our developers implemented a mobile-first approach, optimizing the site for various screen sizes and ensuring a consistent experience across all devices.

Search Engine Optimization (SEO)
A beautiful website is of no use if it does not appear in search engine results. Our agency employed strategic SEO techniques to improve the overall visibility and search rankings of the department store’s website.

Conclusion

The collaboration between Thunderbolt Digital and Elphicks department store in Farnham resulted in a successful branding transformation and the development of a powerful website. By following a comprehensive branding strategy and incorporating cutting-edge web development techniques, we created a digital presence that not only reflected the store’s unique identity but also provided an exceptional user experience. We are proud to have played a part in enhancing the department store’s online presence and helping them reach new customers in the digital landscape.

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“We chose Thunderbolt as our website developer, over several highly competent competitors. The
reason for that was they shared our passion for creating a non-transactional website that would
mirror and expand on the work we have done over recent years; to capture the essence of a 140-
year-old independent store which still offers a highly competitive range of quality goods within a
modernized traditional setting, serving the local community.

Saybhan and his team worked closely with our team to ensure they understood what our business
stood for and what we wanted to achieve. From branding to page design, responsiveness to SEO,
every step was explained, and discussions took place until we were satisfied with the outcome.
Needless to say, we are very happy with the completed website and would highly recommend
Thunderbolt to prospective clients”

Peter Findlater Commercial Manager at Elphicks