Chapters Financial are a long-established firm of financial planners, authorised and regulated by the Financial Conduct Authority, working with individuals and businesses alike to achieve their pension, investment and protection needs.
Established in 2004 and based in Guildford High Street, Surrey, they have over three decades of experience in the financial advice profession. Thunderbolt Digital has been working successfully with Chapters Financial for the last three years.
Chapters Financial initially contacted Thunderbolt because they were bringing a new product to market and they wanted to explore a new and different demographic. Thunderbolt discussed potential options and came up with a multi-platform campaign strategy that would target this particular demographic most effectively.
When Thunderbolt took over the paid marketing campaign, Chapters Financial were initially paying around £14 per click. As a Google Agency Partner, Thunderbolt strategised creating campaigns that would get the best possible return on advertising. In the second month the cost per click had come down from £14 to 44p per click and the website visitor numbers had quadrupled.
Esther Dadswell, Director at Chapters Financial says, “We have worked with the team at Thunderbolt for nearly three years now. They have been instrumental in creating online campaigns to highlight our service propositions, both virtual and online. Enthusiasm from the team is clear in getting the marketing positioning right for us. Marketing budgets can (often incorrectly) be the first to be cut when business flows slow,
but that is exactly the time to invest in the thing that most business owners love: their company and its future”.