AI and Marketing: What Have We Learnt?

The advancement in AI has dramatically improved over the past year. We’re seeing it crop up in almost every field, but just how much do we know about its involvement with marketing? Our web design Surrey-based team wants to delve into the world of AI and share with you how it’s changing the marketing world. We look into the benefits, as well as why it’s important to pair it with human marketers.

Personalisation has Been Refined

One of the biggest impacts of AI in marketing is the redefinition of personalisation. With the help of AI, marketers can leverage data analytics to create hyper-personalised experiences.

Due to AI analysing vast amounts of customer data, companies can target customer messages. The data includes preferences, behaviors, and interactions. Delivering content that resonates with each customer’s unique needs and interests has huge benefits. This level of personalisation enhances customer engagement and increases brand loyalty.

Enhances Customer Journey Mapping

Something our web design Surrey team loves to do is customer mapping. Being able to predict what customers will do, how they will act, and what they will like helps us to create a solid marketing plan. Through analytics, AI can anticipate customer behaviours. This enables marketers to address needs at each journey stage.

Increasing the Positive Output of Chatbots

AI chatbots have become hugely helpful for businesses looking to enhance their customer service. The bots can engage in real-time conversations with users, at any time of day. This is hugely important in such an instantaneous world. Chatbots contribute to a more interactive and responsive marketing experience. Whether answering queries, providing product recommendations, or aiding transactions.

Chatbots can also assist in lead generation by collecting information from users interested in products or services. This data can be valuable for targeted marketing campaigns.

Predictive Analytics for Progressive Planning

AI has begun to empower marketers with predictive analytics. This has enabled them to make informed and data-driven decisions when it comes to planning. The algorithms analyse historical data to identify patterns and potential future outcomes. Marketers can use these insights to optimise their campaigns and stay ahead of market trends.

Monitoring Conversations

AI-driven tools can track social media platforms for mentions, comments, and conversations related to a brand. This allows marketers to engage with their audience in real time and address concerns promptly.

Gripped Ad Content

AI helps create personalised ad content based on user preferences, interactions, and behaviors. This level of personalisation increases the chances of engagement and conversion.

Content Creation

AI can quickly assist in generating content, from writing social media posts to creating visuals. This has helped marketers save time and ensure a consistent posting schedule.

Optimising Content Posting and Frequency

Once you have your content, it’s time to post. Thanks to AI, they can help us with that too! AI can analyse data to determine the best times to post content for maximum engagement. This ensures that posts reach users when they are most active on social media platforms. Algorithms can also help in determining the ideal frequency of posts. This prevents over-saturation and ensures that content remains fresh and engaging.

What We Have Found at Thunderbolt

Our teams have loved dipping their toes into the world of AI, after all, being a digital company, we need to stay up to date! We have found it is imperative to strike the perfect balance between the use of AI and humans. It is important to understand its strengths and weaknesses. This is vital in delivering our clients the perfect service:

While AI brings efficiency, data processing capabilities, and automation to the table, human input is necessary for creativity, empathy, and understanding of human behaviour.

Finding the right balance between AI and human marketing means leveraging the strengths of each as well as recognising their limitations.

Contact Us – Web Designers Surrey

If you’re looking to branch into the world of AI to help your business, we’d love to guide you. Whether you’re looking for support with marketing, web design, or web development, we’re here to help. Call us on 01252 413757 or fill in our ‘Get in Touch’ form on our website (https://www.wearethunderbolt.com/contact-us/).