Thunderbolt like to stay on top of industry news to ensure we offer our clients the best service in this fast-changing digital world. If you sell consumer products, run restaurants, wedding shows or anything fitness-related, you absolutely cannot afford to ignore Pinterest any longer.
Although most of the demographic is still North American, Pinterest is becoming popular in the UK, too, and all kinds of businesses and individuals are using this social pinboard tool to make lists of things to do, things to buy and top tips.
According to Business Insider, Pinterest has 25 million users (February 2013). It is a particularly strong platform for consumer products and some of the most popular pins are from home furnishing, fashion and beauty websites. Including prices in your pin increases the number of likes. Food-related pins are the top type of content at the moment, with recipes being pinned the most. Pinterest’s new rich pins allow web developers to add meta tags to their product pages with extra information such as price and availability of the product. Rich recipe pins can now include ingredients and pins about films can include the average ratings from Netflix.
Pinterest statistics indicate that Pinterest users spend more money, engage with the brand more and re-post content more frequently.
There are many other practical uses for Pinterest even if you don’t sell consumer products. Web designers, app designers and illustrators can showcase their portfolio and look for inspiration; photographers can create public boards of their work, PR agencies can collate online blog coverage, mums-to-be can plan the nursery… or a digital agency in Farnham can set up a board to pin portfolio pieces, infographics, social media top tips and examples of great design (do follow us once you’ve set up your Pinterest board!).
If you would like some help to get started, we can help you set up Pinterest and teach you how to get the most out of it. Contact us for information about our social media training, consultancy and retained services. Social media Hampshire, Surrey and Berkshire company Thunderbolt Digital are more than happy to help. Call us on 01252 41375 today.